Top Gear Series 24
Mates. Motors. Mucking About. That's always been the heart of Top Gear. As Series 24 marked a new chapter for the programme, the campaign needed to capture everything audiences loved about the show while introducing a fresh dynamic with Matt LeBlanc at the wheel.
I creatively directed a specially shot campaign with Matt LeBlanc steering his fellow presenters through the show's trademark mix of chaos and comedy. The idea came from one simple question: How does Top Gear actually get insured? That question became the foundation for a campaign that captured the spirit of the series and built anticipation for its return.
Promax Europe - Gold, Best Entertainment programme spot
Campaign Iconic
