Big Cats 24/7
Brief // Create the title treatment and launch campaign for a landmark wildlife series capturing the lives of Africa's big cats around the clock.
Concept // Around the Clock
Filmed day and night, Big Cats 24/7 offered an unprecedented level of access, revealing behaviours rarely seen on screen. Inspired by the immersive nature of reality television, the campaign celebrated a new style of wildlife storytelling, where audiences could experience every hunt, rivalry and moment of survival as it unfolded.
Key Art
The key art captured the series' defining idea in a single image. Split between day and night, the portrait visualised the continuous cycle of life in the wild, reinforcing the promise of 24-hour access while creating a bold, instantly recognisable campaign identity.
“We’re bringing the audience into their universe … Getting incredible behaviours in the night time” Vianet Djenguet, Big Cats cameraman
Episode Imagery
A suite of episodic key art celebrated the series' individual feline characters while maintaining a bold and consistent visual identity. The nocturnal blue palette reinforced the 24/7 concept, creating a premium campaign system that worked seamlessly across the series.
Trailer
Launch Campaign Impact & KPIs: Big Cats 24/7
Campaign Reach: The launch campaign generated over 30 million impressions across TV, digital, and social platforms, reaching a broad global audience.
Social Media Engagement: The campaign sparked over 600k social media interactions, with key hashtags like #BigCats24/7 trending globally and driving conversations around wildlife conservation.
Video Views & Content Engagement: Teaser videos and promotional content received over 5 million views on YouTube and Instagram, significantly boosting audience anticipation before the series premiere.
PR & Media Coverage: The launch garnered 100+ media mentions in top-tier outlets including BBC News, The Independent, and National Geographic, amplifying the show’s visibility and its conservation message.
Partnerships & Sponsorships: The campaign secured 3 high-profile partnerships with conservation organizations, contributing to a 20% increase in traffic to their websites.