The Green Planet Global Campaign
Brief // Launch The Green Planet, Sir David Attenborough's landmark natural history series, with a campaign that celebrated the extraordinary world of plants and positioned the series as a cultural event during COP26.
Concept // Breathing Life Into Our World
Timed to coincide with COP26, the campaign invited audiences to see plants in an entirely new way. Inspired by the series' breathtaking cinematography, the creative celebrated the beauty, intelligence and resilience of the natural world, positioning plants not as a backdrop to life, but as the foundation of it. The campaign line, "Breathing Life Into Our World," reflected both the wonder of the series and the urgency of its environmental message.
Keyart
episode imagery
Each episode was given its own distinctive visual identity, celebrating the remarkable diversity of the world's plant life. From Tropical Worlds and Desert Worlds to Water Worlds and Human Worlds, the artwork used a single iconic botanical image to capture the essence of each habitat. Together, the series created a cohesive campaign system that extended the master brand while giving every episode its own recognisable identity across digital and broadcast platforms.
Publishing
The visual identity was adapted for the accompanying BBC book, creating a seamless connection between the television series and its publishing programme while extending the brand beyond the screen.
trailer
The Green Planet campaign launched at the highly anticipated climate change conference, COP. The world watched as the event opened it doors to thought leaders, climate change activist and politicians all gathered to discuss how we tackle the environmental crisis.
Campaign Highlights
Created the launch campaign and visual identity for Sir David Attenborough's landmark natural history series.
Developed a cohesive campaign system spanning hero key art, episodic artwork, digital assets and publishing.
Launched the campaign alongside COP26, positioning The Green Planet within the global conversation around climate and the natural world.
Established a premium visual identity that extended across broadcast, digital and consumer products.