The Pursuit Of Love
Brief // Create a suite of exclusive first-look imagery to introduce The Pursuit of Love, building anticipation for the BBC adaptation of Nancy Mitford's much-loved novel ahead of its launch.
Concept // A First Look
Working closely with director Emily Mortimer, Moonage Pictures and the production team, we developed an editorial-style photography campaign that captured the glamour, wit and emotional complexity of the series. The imagery balanced period authenticity with a contemporary sensibility, creating a distinctive visual identity that reflected the bold spirit of the adaptation.
Editorial Partnership
Released exclusively through British Vogue, the first-look imagery generated early anticipation for the series while introducing audiences to the world and characters before launch. The editorial partnership positioned The Pursuit of Love as a premium television event, helping build excitement ahead of the campaign rollout.
Photography
From intimate character portraits to richly styled ensemble photography, the imagery celebrated the romance, eccentricity and escapism at the heart of Nancy Mitford's world. Each photograph was carefully art directed to feel cinematic while retaining the spontaneity and elegance of an editorial fashion shoot.
Campaign Highlights
Created exclusive first-look imagery in collaboration with director Emily Mortimer, Moonage Pictures and the production team.
Secured an exclusive editorial reveal with British Vogue, positioning The Pursuit of Love as a premium television event ahead of launch.
Established the visual identity for the series, generating early press interest and audience anticipation before the wider campaign rollout.