Doctor Who - The 60th Anniversary Specials
The 60th Anniversary Specials marked a defining moment in Doctor Who's history. With Russell T Davies returning as showrunner, alongside the return of David Tennant and Catherine Tate, the three event episodes celebrated sixty years of one of television's most iconic series while laying the foundations for its next era.
Working closely with Russell T Davies, Bad Wolf and teams across BBC Studios over the course of a year, I creatively directed and led the development of the campaign across key art, trailers, digital content, fan engagement and launch assets. From the first teaser through to Comic-Con and the anniversary specials, the campaign celebrated the legacy of Doctor Who, rewarded long-time fans and built anticipation for what was to come.
To bring the campaign to life, I assembled a bespoke team of creatives, print and motion designers, producers and specialist partners, collaborating closely with production throughout the process to ensure every touchpoint reflected the ambition and vision for the anniversary.
Hero Iconic
Concept - Into Adventure
The Specials is chaptered into three epic adventures, starting with The Star Beast where the Doctor and Donna come face to face after all these years. Followed by Wild Blue Yonder (ep2) and The Giggle (Ep3).
Keyart
The Star Beast
The first special had an important job to do: reward the Whovian community while creating excitement and conversation ahead of the launch. Drawing inspiration from the original Star Beast comic cover, adapted by Russell T Davies for the opening episode, the key art paid tribute to the story's origins with subtle visual references for long-time fans, while introducing a new audience to the next chapter of Doctor Who.
Launch Trailer
Character Portraits
campaign highlights
Global Launch
BBC & Disney+ worldwide campaign supporting the Doctor Who 60th Anniversary Specials.
Creative Partnership
Year-long collaboration with Russell T Davies, Bad Wolf and BBC Studios across key art, trailers, digital content, fan engagement and launch assets.
Audience Reach
10M+ global Disney+ streams in the first 48 hours*
Top 10 on Disney+ in the US, Canada and Australia*
Social Impact
70M social media impressions*
50M+ #DoctorWho60 impressions*
10M trailer views in the first 24 hours*
Commercial Impact
30% increase in merchandise sales during the anniversary campaign*
*Figures supplied by BBC Studios campaign reporting.