Creative Director

ABOUT

b. 1986, HK.

 

About

I’m a Creative Director with a passion for entertainment and storytelling, leading multi-disciplinary teams of creatives, designers, editors, and motion artists to create campaigns that resonate with audiences worldwide. With years of experience in delivering award-winning work, I’ve helped launch global entertainment brands across a range of platforms, including out-of-home, print/key art, consumer products and short & long form content for social and broadcast. My experience also extends to crafting immersive, unforgettable experiences from B2C experiential activations to high-profile press launches and B2B trade events like MIPCOM, Comic-Con and BBC Showcase. What drives me is building dynamic, diverse teams that can respond to any creative challenge, no matter the scale.

I collaborate closely with both production teams and independent partners, guiding projects through every stage of development—from concept to final assets. Whether it’s trade or consumer-facing marketing, my goal is always to bring stories to life in ways that captivate, entertain, and connect with global audiences.