Kidnapped - The Chloe Ayling Story
Brief // Launch a factual drama based on the real-life kidnapping of Chloe Ayling, exploring not only the crime itself but the scrutiny, disbelief and media narrative that followed her return.
Concept // The Truth Is Easily Distorted
The campaign explored how truth can become fragmented through media narratives and public judgement. A distinctive glitch effect distorted the imagery, creating a visual metaphor for the conflicting versions of Chloe's story and the way perception can be manipulated. This central device extended across the key art and trailer, reinforcing the drama's exploration of truth, trauma and public opinion.
Key Art
The hero artwork placed Chloe at the centre of the campaign, with layers of digital distortion obscuring and revealing her simultaneously. The treatment reflected the tension between lived experience and public perception, creating a bold visual identity that captured the psychological complexity of the drama.
KEYART
TRAILER
Iplayer
Campaign Highlights
Created a distinctive visual identity inspired by the series' central theme of truth and perception.
Developed a campaign concept that extended seamlessly across key art and trailer creative.
Established a bold launch identity for a drama based on one of the UK's most widely reported true crime stories.