Superhoe (later retitled Mood)
Brief // Create the first-look key art for Superhoe, the bold new BBC drama from writer and performer Nicôle Lecky, introducing audiences to one of television's most exciting new voices.
Concept // Unapologetic.
The creative reflected the confidence and attitude of the series through a stripped-back, graphic approach. A striking colour palette, oversized typography and direct character portraiture created an arresting visual identity that echoed Sasha's fearless personality while hinting at the darker journey beneath the surface.
Key Art
Designed as the first public introduction to the series, the artwork established a bold visual identity that demanded attention. The oversized title became part of the composition, placing the central character quite literally within the world of Superhoe while creating a memorable B2B campaign image ahead of the series' consumer launch under its new title, Mood.
Campaign Highlights
Created the first-look B2B key art introducing the series to buyers, partners and industry audiences.
Developed a bold visual identity that reflected the distinctive voice of creator and writer Nicôle Lecky.
Established the creative foundations for the series before its consumer relaunch as Mood.