Silent Witness 25th Anniversary

Brief // Celebrate the 25th anniversary of Silent Witness with a campaign that honoured the series' legacy while introducing a new chapter in one of the BBC's most enduring crime dramas.

Concept // Every Trace Tells a Story

For 25 years, Silent Witness has uncovered the truth through forensic science. The campaign celebrated that legacy by placing DNA, the series' defining visual and narrative motif, at the heart of the creative. Woven throughout the key art and character portraits, it became a symbol of the evidence, stories and lives that have shaped the series over a quarter of a century.

Key Art

The hero artwork brought together the latest cast against a backdrop of forensic investigation and iconic locations, balancing the scale of the drama with the intimacy of the characters. The DNA strand connected every element, creating a distinctive visual identity that honoured the series' heritage while looking confidently to its future.

Character Portraits

A suite of character portraits extended the campaign across the ensemble cast, with the DNA motif acting as a unifying visual thread. The result was a cohesive campaign system that celebrated each character's role while reinforcing the forensic world at the heart of Silent Witness.

Campaign Highlights

Celebrated the 25th anniversary of one of the BBC's longest-running and most successful crime dramas.
Developed hero key art and a suite of character-led campaign assets.
Created a visual identity that balanced the series' heritage with a contemporary look for a new generation of audiences.