Black Ops - Shift got real.
When two under-qualified police officers are thrown undercover into the criminal underworld, chaos is never far behind.
The launch campaign captured the series' unique blend of comedy and high-stakes action, introducing audiences to the show's chaotic energy and unlikely crime-fighting partnership. Every touchpoint reflected the humour, panic and unpredictability at the heart of Black Ops.
Key Art
Character Portraits
The campaign by leaned into each character's personality through playful visual metaphors and copy. Every execution revealed something about the partnership and their dynamic.
TRAILER
Campaign Highlights
Performance
#1 new comedy on BBC One in 2023.*
Audience
3.2M viewers during premiere week.*
Viewership
Episode One reached 2.2M viewers over 28 days.*
Young Audiences
198K viewers aged 16–34 for Episode One.*
Reach
35M people reached across TV, digital and social.*
Engagement
500K+ social interactions and 300K+ #BlackOps mentions.*
Press
Featured in The Guardian, Variety and Deadline, alongside 150+ media mentions.*
*Figures supplied by BBC audience and campaign reporting.