Smother S1 Iconic
Brief // Create the launch campaign for the acclaimed Irish thriller Smother, capturing the hidden tensions and family secrets at the heart of the series.
Concept // Blood Runs Deep. Secrets Run Deeper.
Inspired by the emotional roots of the story, the campaign explored the idea that every family has secrets buried beneath the surface. The family stand together against the rugged Irish coastline, while an intricate network of roots beneath them reveals the hidden truths that connect, and ultimately threaten to tear them apart. The concept became a powerful visual metaphor for the drama's central mystery.
Key Art
The hero artwork combined the dramatic coastal landscape with a striking underground cross-section, creating an iconic image that immediately communicated both place and story. The roots echoed family lineage, buried secrets and the emotional foundations of the series, resulting in a distinctive visual identity for launch.
Campaign Highlights
Created the launch campaign and hero key art for the award-winning Irish thriller.
Developed a distinctive visual metaphor that captured the series' themes of family, legacy and hidden secrets.
Winner of the RTS Ireland Award for Promotional Campaign.
Established a memorable visual identity that supported the series across launch marketing.