Death Valley

Death Valley

Every great murder mystery needs a strong hook. For Death Valley, the creative centred around a single idea: the spotlight.

As a retired actor drawn back into the spotlight through an unlikely crime-solving partnership, Timothy Spall's character became the heart of the campaign. The spotlight wasn't just a theatrical reference, it also became a visual device for revealing clues, exposing suspects and drawing audiences into the mystery.

I led the creative direction of the campaign, developing the key art and campaign assets to establish a distinctive identity for BBC Wales' new comedy-drama, balancing mystery, humour and character to reflect the tone of the series.

Iplayer

The Daily Telegraph & The Times featuretteS

Campaign Highlights

Creative Concept
A spotlight that revealed both a retired actor and the truth behind the crime.

Launch
Creative campaign for BBC Wales' new original comedy-drama.

Audience
2.9M overnight viewers for Episode One.*

Record Breaking
Biggest overnight audience for the launch of a UK comedy in five years.*

BBC Performance
Largest overnight audience for both new and returning BBC scripted comedy titles in five years.*

*Figures supplied by BBC audience reporting.