Good Omens

"Armageddon is coming... But still, it doesn't need to be the end of the world."

That simple idea became the creative springboard for the key art campaign, capturing the wit and irreverence at the heart of Good Omens. Rather than focusing on the apocalypse itself, the creative celebrated the unlikely friendship between an angel and a demon, balancing the battle between Heaven and Hell with the humour that makes the series so distinctive.

Character-led artwork explored the duality of good and evil, using light, shadow and symbolism to create a visual identity that felt every bit as imaginative and offbeat as the world created by Terry Pratchett and Neil Gaiman.