The Stig

The Top gear series was under hiatus, their was a need to create updated brand marketing assets for global use and ad spots for Top Gear Youtube fast bed channels. Creatively we saw an opportunity to develop a series of films that were both functional and fun.

KEY ART

Concept - Worth the Wait

The concept ‘Worth the wait’ is a series of playful films starring The Stig, teasing fans as they wait for the next Top Gear episode to begin on the channel.

The Stig's mischievous antics set the stage for a fun collection of ads, building excitement and offering endless opportunities for more playful content to be added to at a later date.