The Stig
With the Top Gear series on hiatus, there was a clear need for refreshed brand marketing assets for global use, along with new ad spots for the Top Gear YouTube fast channels. Creatively, the moment offered an opportunity to develop a series of films that were both functional and genuinely fun.
Concept - Worth the Wait
The concept ‘Worth the wait’ is a series of playful films starring The Stig, teasing fans as they wait for the next Top Gear episode to begin on the channel.
The Stig's mischievous antics set the stage for a fun collection of ads, building excitement and offering endless opportunities for more playful content to be added to at a later date.
