Showcase Echo Arena
BBC Showcase is the BBC’s premier international content marketplace, bringing creativity, innovation, and storytelling together. Each year, broadcasters, buyers, and content professionals from around the world gather to experience the very best of British television, from drama and documentary to comedy, children’s programming, and factual series.
As Global Creative Director, I led the in-house creative team to curate a bespoke two-day event that positioned BBC content for maximum impact on a global stage. From exclusive key art and trailers to immersive experiential moments, every element was designed to elevate storytelling and engage audiences. Tailored screenings, interactive showcases, and direct access to BBC producers combined to create a memorable, high-impact experience, fostering meaningful connections and reinforcing the BBC’s reputation for world-class programming.
