Samsung TV Plus / Piccadilly Circus
Challenge
The brief called for a brand video that could stand out in Piccadilly Circus designed to stop people in their tracks. A clear, confident piece that made Samsung TV Plus instantly understood: thousands of shows and movies, easy to use, completely free, and only on Samsung TV Plus.
Execution
The Samsung TV Plus branding took center stage as the ad’s driving visual thread. The signature orange created a line that snapped to life: revealing, framing, and transitioning between premium programming. The fluid motion tied the spot together and kept the brand presence front and center.
