Samsung TV Plus / Piccadilly Circus
Challenge
Piccadilly Circus doesn't give you long to make an impression. The challenge was to create a brand film that could stop people in their tracks while communicating one simple message: thousands of shows and movies, completely free, only on Samsung TV Plus.
Execution
The creative centred around Samsung TV Plus's distinctive orange brand world. A single graphic line revealed, framed and connected content throughout the film, creating a bold visual thread that kept the brand front and centre while showcasing the breadth of entertainment available on the platform. Designed for one of the world's most iconic digital screens, every frame was crafted to grab attention at scale.
