Planet Earth III Premiere
Reimagining the traditional premiere as an immersive launch for one of the world's most iconic natural history series.
For a series that immerses audiences in the natural world, a traditional premiere never felt like enough.
Partnering with Frameless, the BBC Natural History Unit (NHU) and teams across BBC Studios, I creatively directed and led the development of an immersive launch experience that extended Planet Earth III beyond the screen. To bring the project to life, I assembled a bespoke creative production team of designers, producers, editors and specialist partners, bringing together the right expertise to translate the ambition of the series into an experience worthy of the brand.
Working closely with Frameless, the NHU and the wider BBC Studios team while the series was still in production, we combined exclusive programme content, immersive technology and environmental storytelling to create an experience that evolved alongside the programme itself.
Room One - Habitats
Room Two - Premiere.
Room Three - Making Of …
Alongside the immersive experience, guests were given a rare insight into the craft behind the series, celebrating the collaboration between filmmakers, scientists and production teams that brought Planet Earth III to life.