Doctor Who AT Comic COn
Comic-Con marked the first major fan-facing moment for Doctor Who's new partnership with Disney+, bringing together the past, present and future of the franchise. Celebrating the return of Russell T Davies as showrunner alongside David Tennant and Catherine Tate for the 60th Anniversary Specials, it also introduced Ncuti Gatwa as the Fifteenth Doctor ahead of his first full series.
Working closely with Russell T Davies, Bad Wolf and teams across BBC Studios, I creatively directed the experience from concept through to delivery. Leading a multidisciplinary team across the stand, fan journey, campaign assets and interactive moments, we created an experience that rewarded the Whovian community, sparked conversation and welcomed a new generation of fans to the Whoniverse.
Case Study
Disney + Doctor Who Social and Platform Teaser
First look cast imagery launched at San Diego Comic Con
Sonic Reveal
The 14th Doctor's Sonic Screwdriver made its debut at Comic-Con, timed to coincide with the release of the replica editions for fans. To launch it, we created an in-world campaign that premiered across Doctor Who's social channels and at the event, building excitement around one of the franchise's most iconic props.
The new Sonic Screwdriver sold out in under eight hours, making it the fastest and most successful launch in the product's history.