Bluey Christmas at Macy's
Every Christmas, Macy's windows become part of New York's holiday tradition. This time, Bluey joined the celebrations.
Working with BBC Studios, Macy's and Toys’R’Us, I creatively directed the Christmas takeover of the iconic Herald Square windows, transforming them into an animated Bluey experience for families visiting the city during the festive season. Designed to delight existing fans while introducing Bluey to new audiences, the activation extended beyond the windows into the Toys’R’Us department, creating a seamless brand experience across one of New York's most recognisable retail destinations.
Campaign Highlights
Holiday Destination
Featured across Macy's iconic Herald Square windows and the Toys’R’Us department in New York.
Audience Reach
1.5M+ visitors experienced the Bluey Christmas takeover.*
Media Coverage
150+ media mentions, including The New York Times, Variety and Time Out New York.*
Social Engagement
250K+ social interactions, with #BlueyMacyWindow trending during the holiday season.*
Commercial Impact
20% increase in foot traffic at Macy's Herald Square.*
15% increase in Bluey merchandise sales.*
*Figures supplied by BBC Studios campaign reporting.