Planet Earth III Premiere
Awards - Lovie Gold / GEMA / Creative Pool Silver / Creative Circle Gold / The Drum Gold / Webbys Viewers choice / Inside Out awards
BBC Studios celebrated the global launch of its Natural History Unit’s highly anticipated Planet Earth III series, with Sir David Attenborough as guest of honour. Hosted at the immersive gallery Frameless, the event offered a multi-sensory experience that showcased the eagerly awaited natural history landmark.
Case Study:
I oversaw the creative direction and project management of the event’s brand and content, working in close partnership with a trusted producer to coordinate a multidisciplinary creative team and deliver all assets from concept to launch in six weeks.
Reflecting the Earth’s awe, beauty, fragility, and resilience, the event translated the series’ core themes into an innovative and truly immersive experience. Within a 360° environment, guests journeyed through habitats across the globe, surrounded by breathtaking visuals and sound that underscored the epic storytelling at the heart of Planet Earth III.
Room One - Habitats
Room Two - Premiere. This space hosted the global launch of the Planet Earth III series, where audiences were treated to an exclusive premiere of the first two episodes, alongside immersive 360° experiences exploring each habitat. Sir David Attenborough attended as guest of honour, with Executive Producer Mike Gunton welcoming guests to the evening, followed by Hollywood actor and environmentalist Shailene Woodley, who spoke about her role as an ambassador for the series and shared insights from her time on location in Chad with the Planet Earth III production team.
Room Three - Making Of … The experience offered audiences a behind-the-scenes look at the story and making of the series, highlighting the scale of work and the collaborative teams required to deliver a production of this calibre.
Attending from the world of music was BRIT-Award-winning and Grammy-nominated group Bastille. Over the past year Hans Zimmer, Bleeding Finger Music and Bastille’s Dan Smith have collaborated across the Planet Earth III series score. Other attendees in the audience included: Bella Ramsey, Gillian Anderson, Jade Thirlwall, Jordan Stephens, Joe Wicks, Chris Packham, Megan McCubbin, Liz Bonnin, Hamza Yassin, Jack Harries, Alice Aedy and Andy Day.
The star-studded, frameless premiere event was a game-changer, amplifying the campaign and setting the stage for Planet Earth III to become one of the most celebrated documentary series of the year.
The immersive premiere experience helped create a strong emotional connection with audiences, blending the breathtaking beauty of the natural world with high-profile red-carpet glamour. It was an unforgettable event that attracted significant media attention and raised anticipation in the weeks leading up to the launch of the series. This star-studded event was widely covered across global media, including major outlets like The Guardian, National Geographic, and BBC News, amplifying the campaign’s reach to audiences worldwide.