A Perfect Planet
To launch the highly anticipated new Natural History title A Perfect Planet, we created an integrated global campaign Exploring the story of earth’s power and fragility.
A Perfect Planet reveals the connections between different aspects of our astonishing world. From surging tides to powerful volcanoes, tiny crabs to delicate flamingos, life on Planet Earth is made up of a remarkable balance of forces. This equilibrium connects the unlikeliest of things, and it’s what makes Earth so unique.
Global Launch trailer
The week of the launch Sir David welcomed the new year by illuminating the London skies and urged us all to care for our perfect planet
The power of the immense forces that sustain our planet were showcased in an explosive and immersive event
